Skills & Competencies for Marketing Analyst I

Marketing Analyst I job profile

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JOB SUMMARY for Marketing Analyst I

Gathers, analyzes and surveys existing and potential market data for promotion and distribution for an assigned region or product.

JOB RESPONSIBILITIES for Marketing Analyst I

Provides assistance and advice with marketing activities and materials. May attend, assist and support the company events related to marketing activities.

Marketing Analyst I SALARY RANGE

BASE 50%
$59,549
TOTAL 50%
$60,609
Job Level
P01
Job Code
SM15000454
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Analyst I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Analyst I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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14 general skills or competencies (Job family competencies) for Marketing Analyst I

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Explains the basic principles and concepts of brand management.
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Level 2 Behaviors
(Light Experience)
Participates in daily activities of brand management to provide best deals.
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Level 3 Behaviors
(Moderate Experience)
Handles day-to-day functions of brand marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Defines and implements brand marketing plans for various products/services.
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Level 5 Behaviors
(Mastery)
Designs brand strategies to drive volume and profitability.
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3 Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst I
Proficiency Level - 4
5 Competency for - Marketing Analyst I
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Marketing Analyst I

1 Core Competencies – Business Acumen
Proficiency Level -1
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2 Core Competencies – Business Markets
Proficiency Level -1
Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Explains the concept of e-marketplace and its relevance to our business.
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Level 2 Behaviors
(Light Experience)
Illustrates the differences between the business market and the service market.
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Level 3 Behaviors
(Moderate Experience)
Leads discussion on the interrelationships of existing, planned, or potential markets.
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Level 4 Behaviors
(Extensive Experience)
Provides insights into key markets, market dynamics, and relevant strategies.
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Level 5 Behaviors
(Mastery)
Monitors global and regional market trends, directions, experiences, and key players.
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3 Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst I
Proficiency Level - 4
5 Competency for - Marketing Analyst I
Proficiency Level - 5

Summary of Marketing Analyst I skills and competencies

There are 0 hard skills for Marketing Analyst I.
14 general skills for Marketing Analyst I, Advertising, Brand Management, Digital Marketing, etc.
9 soft skills for Marketing Analyst I, Business Acumen, Business Markets, Innovation, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst I, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be proficient in Innovation.

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